HONOLULU - On July 1, Hawaii will celebrate the birthday of a very
special American icon who was born and raised in the Hawaiian Islands
- despite the fact that the state cannot turn up a birth certificate
as proof of citizenship.
No, it's not President Obama.
It is in fact the equally well-known Hawaii icon - the aloha shirt.
For three-quarters of a century, the aloha shirt has been Hawaii's
most enduring symbol of the relaxed, laid-back, and tropical lifestyle
of the Islands.
Different tales have circulated for decades about the origins of
Hawaii's aloha shirt. Some say its roots can be traced to the kapa
cloth found throughout the Pacific, made from pounding and dyeing tree
bark. Others claim it was inspired by the tail-out shirts of Filipino
immigrants, or elegant kimono cloth from Japan, or the vivid floral
prints of Tahiti. No one is absolutely sure and the origin of the
aloha shirt has many parents.
In the late 1920s and early 1930s, the tradition of beautifully sewn
printed shirts spread from the Asian dry-goods merchants and
home-sewers in Honolulu to the tailors and dress-makers, creating a
new style of colorful clothing. Hawaii was emerging as a paradise for
tourists and visitors arriving by ship were charmed by hula dancers
swaying to the rhythm of the ukulele, boys riding the waves on their
great wooden surfboards, and the colorful open-necked loose fitting
aloha shirts.
In 1946, the Honolulu Chamber of Commerce appropriated $1,000 to study
suitable designs for clothing businessmen could more comfortably wear
in Hawaii's tropical climate. A resolution was passed to allow
open-necked sports shirts during the hottest months from June through
October. The aloha shirt was specifically excluded because of loud
patterns. The following year during the annual Aloha Week celebration,
an exception was made to allow the wearing of casual aloha attire -
the more colorful the better - for the entire week. With this
breakthrough, the trend would continue to expand.
Soon, visitors and locals alike were donning these wearable postcards
awash with coconut trees, surfers, outrigger canoes, hula girls, and
endless varieties of colorful tropical flowers, birds, and fish.
Duke Kahanamoku, Hawaii's most beloved surfer and Olympic swimming
champion, was the earliest and greatest promoter of the aloha shirt.
Duke even had his own line of shirts that are widely coveted by
collectors today. Many other celebrities from Bing Crosby to Elvis
Presley and Tom Selleck of Magnum P.I. were widely photographed
wearing the shirts.
The modern era of the aloha shirt began in the 1960s. In 1962, the
Hawaiian Fashion Guild staged "Operation Liberation," presenting two
aloha shirts to each male legislator in the State House and Senate.
The Senate passed a resolution urging the regular wearing of aloha
attire from Lei Day, May 1, and throughout the summer months. In 1966,
Aloha Friday - the precursor to casual Fridays - came into being and
businessmen began the trend of wearing aloha shirts to work. By the
end of the 1960s, the wearing of aloha shirts for business dress any
day of the week was accepted.
Today, there are aloha shirts for every occasion and fancy - staid
button down shirts for businessmen; elegant shirts for weddings and
nights out on the town; sporty shirts for surfers and beach bums; and
extra vibrant shirts often preferred by tourists.
Whether you fancy a collectible from the 1930s or a modern style of
today, the aloha shirt remains a symbol of the casual, carefree, and
graceful Hawaii lifestyle. It's caught on everywhere - from Los
Angeles to Australia - and every tropical destination in the world has
adopted the born-in-Hawaii aloha shirt - even that guy Tommy in the
Bahamas!
# # # #
From a press release:
The Hawaii Visitors and Convention Bureau is contracted by the Hawaii
Tourism Authority (HTA), the state of Hawaii's tourism agency, for
marketing management services in North America. The HTA was
established in 1998 to ensure a successful visitor industry well into
the future. Its mission is to strategically manage Hawaii tourism in a
sustainable manner consistent with the state of Hawaii's economic
goals, cultural values, preservation of natural resources, community
desires, and visitor industry needs.
Resources
Website: AlohaShirts ofHawaii.com
Website: HiloHattie.com
Book: The Aloha Shirt by Dale Hope
